North American Testing Organization, a full service market research company
North American Testing Organization

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Business Products and Services Research

Applying many of the same techniques for Consumer Research to Business-to-Business products and services, North American Testing has and continues to provide the information and tools for our clients to enhance their brands and increase sales in complex and difficult business sectors. We work with a wide range of business-to-business clients including those who sell and distribute:
  • Commercial food products
  • Office equipment
  • Large capital expenditure products
  • Business services
  • Technology products
  • Scientific products
  • Medical products
  • Rewards programs
North American Testing's approach to business-to-business market research includes a powerful combination of qualitative and quantitative methodologies. We have the capabilities to generate exceptional samples of business decision makers for highly refined, sometimes very limited markets and those markets with large universes of potential customers.

One of the keys to successful business-to-business marketing and market research is the ability to reach and glean information from low and high level decision makers. Our business-to-business team works daily with business decision leaders and buyers including:

  • Administrative Personnel
  • Business Owners
  • Buyers
  • CEOs
  • CFOs
  • IT Personnel
  • Municipalities
  • Office Managers
  • Professionals
  • Purchasing Agents
  • Sales and Marketing Personnel


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