North American Testing Organization
Market Research
& Analysis
1.800.445.2382
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Central Location Testing
North American Testing's central location survey network is extensive and includes hundreds of sites throughout the United States and abroad. These sites provide each client with complete representation of the domestic and international marketplace in terms of all demographics including income, ethnicity, age, religion, education, type of residence, urban/suburban and rural areas, regional product needs and preferences and geographic variations in perception and attitudes.
Central location surveying includes state-of-the-art technologies in data collection: CAPI interviewing, videotaping and on-line/interactive surveying and reporting, and in-home testing procedures.
In addition, North American Testing administers studies overseas in difficult to reach locations by using non-traditional central location sites such as internet cafes (for on-line surveys).
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