North American Testing Organization, a full service market research company
North American Testing Organization

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Consumer Product Research

North American Testing Organization's Consumer Research Group provides customized market research services to companies, membership organizations and agencies whose primary target market is the general consumer. Our innovative custom methodologies generate information that reveals the key factors influencing trial and continued use of consumer products.

Just some of the consumer product categories we have and continue to work with include, but are not limited to:
  • Consumer packaged goods
  • Financial products and banking
  • Consumer electronics
  • Health and beauty
  • Home improvement
  • Education
  • Licensed products
  • Food ad beverages
  • Toys and games
  • Pet products
  • Membership and non-profits such as leisure venues and museums
North American Testing works with you to navigate from product/brand development through in-market performance measurement and enhancement.

We work with you to identify opportunities and develop your product and brand using our Brand, Product and Market Development experience and resources.

We help you refine your brand or product and optimize its position in the competitive marketplace though Brand/Product Positioning Optimization.

What is the most motivating, persuasive message and media mix? How do you make sure your communications are actually serving to correctly position your brand or product and maximize sales? These are just some of the questions answered through our Communications Optimization research.

Through our In Market Assessment portfolio of research tools, we measure and track the performance of your brand in the real world and provide you with the information and recommendations to proactively combat threats to your brand.

Our Customer Satisfaction and Loyalty expertise will ensure that you maximize customer satisfaction and loyalty…the key in reducing attrition and maximizing your ROI.


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