North American Testing Organization, a full service market research company
North American Testing Organization

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“I have worked with Jay's Company, North American Testing, on a number of critical marketing research projects from product testing to customer satisfaction surveys. As a VP of Marketing at a Division of McKesson, it has been important to secure great service at a solid value. North American Testing has provided that combination. Jay has been personally hands on with these projects. He has always provided terrific advice and was always very responsive to my needs. I highly recommend Jay and his Company. — Mike Scallon Vice President, Marketing ZEE Medical, Inc.

“Having worked with Jay and North American Testing since the mid 1990's and across multiple industries, I can tell you that he offers a rare blend of subject expertise, leadership, and flexibility whenever/wherever needed, which is tremendously valuable to repeated successful projects. I would recommend him for any primary research needs.” — Sean Riley, McKesson

“Jay Zelinka is simply brilliant. He has provided invaluable business insight and marketing advice that has helped me greatly refine and enhance my products and better understand the mindset of my target audience. He's unique perspective has helped us envision new markets for my products that I hadn't even considered and position the brand for success. His expertise in market research can be a huge advantage to any business. I wholeheartedly recommend Jay Zelinka, President of North American Testing ( and International Insights ( for those who wish to gain competitive advantage in this tough economy and take their products to the next level! Thanks Jay for all your great work! — Charmaine Anderson, President, Real Art Studios, LLC.


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