North American Testing Organization, a full service market research company
North American Testing Organization

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What We Provide

Beyond Full Service: A Quick Overview

North American Testing Organization offers clients a full range of standard and custom methodologies, technology and analytical services in both qualitative and quantitative venues. Complete project service and assistance is provided on a individual basis. Our clients may choose to employ services for an entire project from conception to final report, or just individual services such as questionnaire design, data collection or analytics.

Market research in a vacuum serves no one well. That is why North American Testing provides more than market research. We work with you to develop an in-depth understanding of your particular products, services, customers, issues and objectives. We help you with the right research solutions. When working with North American Testing Organization, not only do you receive the execution of your research, but you also receive educated recommendations and ideas based on expertise and experience pointing you in the right direction regarding how to use and maximize the application of your research information.

Our market research methodologies are extensive and geared specifically to each client's particular needs and objectives. These methodologies are the foundation of exceptional and proven research solutions and are effectively applied to consumer products, business products, healthcare and a range of additional industries.

Brand, Product & Market Development
  • Needs Assessment
  • A and Us
  • Observation Research
  • Market Segmentation and Profiling
  • Concept Development and Testing
  • Product Testing
  • Sensory Testing
  • Lapsed Customer Studies
Brand/Product Positioning Optimization
  • Positioning Development and Assessment
  • Images Studies
  • Pricing Research
  • Promise Testing
  • Value Architecture Testing
Communications Optimization
  • Ad Testing (Kids, Teens, Adults)
  • Copy Testing
  • Media Analysis
  • Promotions Assessment
  • Packaging/Logo Testing
  • Advertising Tracking
In Market Assessment
  • Awareness, Attitude and Usage Tracking
  • Brand Equity Tracking
  • Brand Equity Point-In-Time Assessment
  • Competitive Intelligence
  • Store Audits and Shelf Assessment
  • Image Tracking
Customer Satisfaction and Loyalty
  • Satisfaction Surveys
  • Meaningful Measurement
  • Intuitive Analysis
  • Actionable Reporting


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